Dashing Through New York


Client: RXR Building in Rockefeller Plaza
Brief: To take a 150-year-old sleigh as a starting point and re-imagine it as true New York symbol.

Matthew Iacovelli and I partnered up to create an iconic, vintage yellow cab, which was brought to life in less than 16 days. The final result, “Dashing Through New York”, included 8 sleighs besides our yellow cab and stood in the windows of 75 Rockefeller Plaza, 52nd Street, until the end of 2018’s holiday season.

Click here to see the Behind The Scenes.
Selected Press:
NY1
Staten Island Live
Staten Island Advance
Região de Leiria
Jornal de Leiria
SVA NYC Features
Print Magazine



Mark